Empowering girls one emoji at the time

Always just launched another video as part of its #LikeAGirl campaign. This time, the brand decided to go after emojis to tackle sexism and stereotypes.

Despite the fact that girls use emojis daily, 67% of them find that they do not represent them enough, and even limit them.

Among the series of emojis available, only some represent female figures. The brand then asked several girls to determine which icons they would like to have.

Ideas appear quickly: a policewoman, lawyer, athlete, rock star and more.

You can imagine your own emoji and share it on social media using the hashtag #LikeAGirl.



Client: P&G Always
Agency: Leo Burnett Chicago