Categorie: Public Relations

Jean-Sébastien Prénovost devient directeur, solutions audiences et programmatiques, de la Régie publicitaire de Québecor

Marie-Josée Fournier, directrice principale, monétisation et mise en marché, vient de nommer Jean-Sébastien Prénovost directeur, solutions audiences et programmatiques. En poste depuis le 28 janvier dernier, ce spécialiste dirige maintenant les stratégies et la mise en marché des solutions d’audience et de programmatiques de l’entreprise. De plus, il pilote avec les membres de son équipe…

1Milk2Sugars Doubles Its Sales as It Expands Its Wellcare & Lifestyle Client Base

1Milk2Sugars has experienced solid growth in 2018, almost doubling its sales from the year prior. The growth is driven by the addition of new clients in the expanding “Wellcare” category, which is the holistic convergence of food, fitness, health and beauty. Some new international brands that entered the 1Milk2Sugars roster include Centrum Multivitamins, The Endy…

1Milk2Sugars Scores Major Expansion Deals

1Milk2Sugars announces their International expansion to the USA. The Agency has been the Canadian AOR for several US-based clients, who have now entrusted the Sugars with their PR and Social Media efforts stateside. By earning the trust of two major beauty brands, Artís LLC (based in New York) and Alterna Haircare (owned by Henkel, headquartered…

1Milk2Sugars to Partner with Redken Canada at Toronto Women’s Fashion Week

1Milk2Sugars announced its newest client today: Redken Canada, part of the L’Oreal Group. The Toronto based agency will be helping Redken with their Toronto Women’s Fashion Week sponsorship, where the Redken hairstylist ‘tribe’ takes over backstage to recreate all the hair looks for every fashion show. 1Milk2Sugars has been mandated with influencer and media relations,…

Hill+Knowlton Canada acquires Montreal’s Acertys

The public engagement practice has become a pillar in Hill+Knowlton Strategies Canada’s (H+K) broad suite of strategic services, and the firm is excited to announce its acquisition of Acertys—a leading Montreal-based public engagement company. Building on H+K’s successful integration of Ascentum in 2012, and the subsequent—and substantial—growth of its engagement strategies practice, today’s announcement positions…

Hill+Knowlton Strategies named one of Canada’s Best Workplaces for a decade

Hill+Knowlton Strategies Canada (H+K) has been named one of the Best Workplaces in Canada for the 10th year in a row. The Great Place to Work® Institute Canada has awarded this honour to only 100 companies in the country—a list published in The Globe and Mail’s special national report today.  And H+K, Canada’s top-rated public…