Categorie: Latest News

Jean-Sébastien Prénovost devient directeur, solutions audiences et programmatiques, de la Régie publicitaire de Québecor

Marie-Josée Fournier, directrice principale, monétisation et mise en marché, vient de nommer Jean-Sébastien Prénovost directeur, solutions audiences et programmatiques. En poste depuis le 28 janvier dernier, ce spécialiste dirige maintenant les stratégies et la mise en marché des solutions d’audience et de programmatiques de l’entreprise. De plus, il pilote avec les membres de son équipe…

1Milk2Sugars Doubles Its Sales as It Expands Its Wellcare & Lifestyle Client Base

1Milk2Sugars has experienced solid growth in 2018, almost doubling its sales from the year prior. The growth is driven by the addition of new clients in the expanding “Wellcare” category, which is the holistic convergence of food, fitness, health and beauty. Some new international brands that entered the 1Milk2Sugars roster include Centrum Multivitamins, The Endy…

1Milk2Sugars Scores Major Expansion Deals

1Milk2Sugars announces their International expansion to the USA. The Agency has been the Canadian AOR for several US-based clients, who have now entrusted the Sugars with their PR and Social Media efforts stateside. By earning the trust of two major beauty brands, Artís LLC (based in New York) and Alterna Haircare (owned by Henkel, headquartered…

The Web Mix of Emilie Poirier

With her creative spirit, an education from HEC Montréal and a rich professional experience at TC Média, Émilie Poirier aspires to realize her two big life projects with digital and family ambitions. In 2014, she partnered with her father, Bruno Poirier, and led the agency Coutu Communications to its new digital identity, that of Mixoweb.…

The honourable Hélène Chalifour Scherrer joins H+K Strategies as a special advisor

Hill+Knowlton Strategies (H+K Strategies) announced the arrival of the honourable Hélène Chalifour Scherrer as a special advisor to its Quebec team. Joining the more than 30 experts in public affairs, communications and public engagement, Ms. Chalifour Scherrer will be responsible for advising the company’s clients and participating in business development and outreach across various of…

The Jaya moment of Priya Chopra

She mastered fashion marketing in Milan, launched her own company at 23 and developed her creative vision and successful portfolio while raising a family. Today, as she’s being recognized by renowned institutions and agencies, such as Forbes, she’s strengthening her company’s North American presence and is in the process of replicating its Toronto model in…