Categorie: Advertisement

Jean-Sébastien Prénovost devient directeur, solutions audiences et programmatiques, de la Régie publicitaire de Québecor

Marie-Josée Fournier, directrice principale, monétisation et mise en marché, vient de nommer Jean-Sébastien Prénovost directeur, solutions audiences et programmatiques. En poste depuis le 28 janvier dernier, ce spécialiste dirige maintenant les stratégies et la mise en marché des solutions d’audience et de programmatiques de l’entreprise. De plus, il pilote avec les membres de son équipe…

Trump’s comment about “shithole countries” forces U.S embassy in Haïti to lockdown

BY SARA CHAHROUR Haïtians gathered at Port-au-Prince on Monday to protest President Donald Trump’s alleged racist remark when referring to El Salvador, Haïti, and African nations as “shithole countries” during a meeting last week at the White House. The vulgar remark was said during a negotiation between President Trump and a bipartisan group of lawmakers…

A powerful campaign to raise awareness about excessive speeding

  The SAAQ (Société de l’assurance automobile du Québec) launched its latest awareness campaign about excessive speeding. Created by lg2, the campaign’s messages will appear on television and radio.   Credits Client : Société de l’assurance automobile du Québec (SAAQ) – Patrice Letendre et Jonatan Couture Creative Director : Luc Du Sault Creation : Andrée-Anne Hallé Strategic planning : Catherine Darius, Mireille Côté et Alexandra Laverdière…

Simons breaks into the Ontario market with Cossette at its side

  Fashion lovers rejoice! Simons continues its nationwide expansion this Thursday with the opening of its first Ontario store, at Square One in Mississauga. For the occasion, Cossette developed a colourful creative campaign to publicize what this 176-year-old Quebec powerhouse has to offer. With the slogan “Welcome to a style universe,” the campaign invites people…