1Milk2Sugars announced its newest client today: Redken Canada, part of the L’Oreal Group. The Toronto based agency will be helping Redken with their Toronto Women’s Fashion Week sponsorship, where the Redken hairstylist ‘tribe’ takes over backstage to recreate all the hair looks for every fashion show. 1Milk2Sugars has been mandated with influencer and media relations, an on-site media activation, as well as an Influencer take over by three notable and very on-brand influencers namely:
Jessica Mann – @theblondemann
Myles Sexton – @mylessexton
Amanda Rach Lee – @amandarachlee
Redken is always one of the brands that have generated the most conversation on social media throughout Toronto Fashion Week and 1Milk2Sugars is proud to be a part of this great success.
“It is an absolute pleasure to be working with the Redken brand. I think back to the start of my career at L’Oreal Canada, and I was a Product Manager for Redken Canada – very ironic how things come full circle. We have worked with Redken Canada in the Social Media space before, but not for PR and Influencer Relations, thus we are really excited to be growing our partnership with this phenomenal NYC-based brand.” states Priya Chopra, Founder of 1Milk2Sugars.