1Milk2Sugars announces their International expansion to the USA. The Agency has been the Canadian AOR for several US-based clients, who have now entrusted the Sugars with their PR and Social Media efforts stateside. By earning the trust of two major beauty brands, Artís LLC (based in New York) and Alterna Haircare (owned by Henkel, headquartered in L.A.), the Sugars are sending a strong message that they’re doing something right.
“When International clients come calling, it’s a big vote of confidence in our hard work, creative energy, and commitment to consistently deliver top-notch results.” states 1Milk2Sugars Founder & President Priya Chopra.
“1Milk2Sugars has become an extension of the Artís team in Canada, and while planning for a key launch in the US that required a fast turnaround it was natural to turn to a partner we trust to deliver results.” – Leigh Parrinello Adelman, General Manager and Co-Owner of Artis.
International expansion was the natural next step for Priya Chopra.
She founded 1Milk2Sugars Inc. in 2012 and has guided its growth with unwavering dedication to client satisfaction and top-quality services with a customized approach – hence 1Milk2Sugars motto “as custom as your coffee”.
First-generation Canadian, Priya learned hard work first hand, from her parents who immigrated from India and worked in blue color jobs to get their footing in their new home country. Priya is proud of how far she’s come and how far she plans to go, with the help of an all-star team.
1Milk2Sugars has invested in senior talent, in a shift that will drive the Agency’s expansion.
Tyler Williams, previously PR Director at Alterna Haircare, has been hired as Director of US Operations. “Having previously experienced the unparalleled 1Milk2Sugars results as a client, I am thrilled to be part of their US expansion. There are a lot of PR firms out there, but none quite like the Sugars.”
Ruth Goudie, a seasoned marketing executive and Accounts Director since 2017, has been promoted to Head of Strategy – Client Relations, leading the Agency’s larger accounts including NIVEA (Beiersdorf Group) and Centrum (Pfizer). Ruth also oversees the Agency’s Toronto office.
Emma Cusson, who was previously Quebec’s Accounts Director, has been named Head of Creative & Business Development. Cusson will oversee the agency’s creative ideation on various campaigns and lead the agency’s business development efforts.
The agency closed Q1 2018 with sales growth of 70% YOY, indicating a promising year ahead.